Copywriting and Content Marketing for Technology Companies
Grab your prospects’ attention with original research
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How to Use Original Research to Capture Prospects’ Mindshare in a Noisy World
I’m a technology industry veteran.
I’ve been writing for tech for more than 10 years. And before I started my copywriting business, I spent my entire career in the technology industry in both corporate marketing and technical roles. I “get” technology on a level that most copywriters don’t. Not only do I like learning new technology, I pick it up fast.
I understand how to market to tech buyers.
I feel your pain when it comes to finding the right copywriter.
I want to deeply understand your buyers … before I write anything.
I setup a one-hour kickoff call with all my new clients for an in-depth discussion of their market, clients, solutions, challenges, and more. As a former product marketer who created messaging for million-dollar product lines, this information is a critical foundation for everything I’ll write for you.
Are you ready to work with a copywriter who really “gets” technology? Contact me to start the conversation.
How to Unlock Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more. What I quickly realized was...
Are you using email campaigns to nurture your prospects until they're ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very successful email campaign that resulted in open...