Why Me - Kim Gusta

Content Marketing and Original Research for Technology Companies

88% of B2B decision makers say an organization's thought leadership is important.

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How to Drive Thought Leadership with B2B Tech Buyers Using Original Research

Why Me?

Not every copywriter can get up to speed on new technologies quickly. Or understands exactly which key messages need to be communicated to your buyers. Here’s why I’m different from other writers:

I’m a technology industry veteran.

I’ve been writing for tech for more than 10 years. And before I started my copywriting business, I spent my entire career in the technology industry in both corporate marketing and technical roles. I “get” technology on a level that most copywriters don’t. Not only do I like learning new technology, I pick it up fast.

I understand how to market to tech buyers.

I understand the quirky nuances of marketing to technology buyers and can write copy that persuades them to take the next step in the buying process. I’m well-versed in translating “tech speak” into compelling content for different audiences.

I feel your pain when it comes to finding the right copywriter.

The marketing directors who hire me say I add value to their teams that goes far beyond just writing. Since I’ve been in their shoes as a technology marketer (I hired copywriters during my corporate days), I understand quick turnarounds, demanding sales teams, and the industry’s fast pace.

I want to deeply understand your buyers … before I write anything.

I setup a one-hour kickoff call with all my new clients for an in-depth discussion of their market, clients, solutions, challenges, and more. As a former product marketer who created messaging for million-dollar product lines, this information is a critical foundation for everything I’ll write for you.

Are you ready to work with a copywriter who really “gets” technology? Contact me to start the conversation.

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