Content Marketing and Original Research for Technology Companies
88% of B2B decision makers say an organization's thought leadership is important.
Source: Edelman research
Download my free guide:
How to Drive Thought Leadership with B2B Tech Buyers Using Original Research
Not every content marketer or copywriter can get up to speed on new technologies quickly. Or understands exactly which key messages need to be communicated to your buyers. Here’s why I’m different from other writers:
I’m a technology industry veteran.
I’ve been writing for tech for more than 10 years. And before I started my business, I spent my entire career in the technology industry working in various roles such as product management, product marketing, and corporate marketing. I “get” technology on a level that most content marketers and copywriters don’t. Not only do I like learning new technology, I pick it up fast.
I understand how to market to tech buyers.
I feel your pain when it comes to finding the right copywriter.
I want to deeply understand your buyers
I set up a one-hour kickoff call with all my new clients for an in-depth discussion of their market, clients, solutions, challenges, and more. As a former product marketer who created messaging for million-dollar product lines, this information is a critical foundation for everything I’ll create for you.
Are you ready to work with a content marketer and copywriter who really “gets” technology? Contact me to start the conversation.
1) Be prepared ahead of time with written interview questions. Send them to the interviewee in advance. 2) Listen far more than you talk when interviewing. 3) Give the interviewee your full attention and ask probing (yet gentle) follow-up questions. 4) Record and...
My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I sewed curtains, and he laid molding. It was a...