Testimonials - Kim Gusta

Content Marketing and Original Research for Technology Companies

Grab your prospects’ attention with original research

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Problem Solved: How to Fill Your 2021 Content Calendar with Original Research

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Testimonials

Find out what my clients have to say about my content marketing and original research services:

“A great resource to maximize your content strategy”

“Kim is a great resource for any organization looking to maximize their content strategy to support demand marketing efforts. Prior to starting any project, Kim works to clearly define requirements, success measures, timelines, and budget. She understands the importance of quality content and its ability to drive measurable results for the business. I would recommend Kim in a heartbeat.”

–Marina Antestenis, Director of Demand Generation, Comcast

“Highly Effective Communicator”

“Kim is not only a fantastic writer, she adds enormous value to any project we give her.”

–Karissa Bailey, Veritas

“Outstanding Results”

“Kim didn’t just meet the results we wanted. She totally knocked it out of the park. “

–Michelle Burrows, Chief Marketing Officer, Serenova

“Understands the Bigger Picture”

“Kim’s grasp of technology makes her unique among marketing professionals. She understands the bigger picture and is especially adept at communicating products’ value.”

–Michael Grueber, Senior Product Manager, Symantec

“Kim is a consummate professional”

“Kim is a great business partner. She listens intently and she works hard to understand the business. In the end, the work she submits sounds like what you might have thought but it sounds a heck of a lot better! She is a consummate professional that quotes accurately, plays well with others, and gets the work done in the timeline she commits.”

–Madelyn Gengelbach, Principal, Market Tuning Group

Contact me for more information or to schedule a free 30-minute exploratory call.

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Product Launch Coming Up? Crank Your Content Marketing Machine into High Gear

Content Marketing, Content Strategy, Lead Generation

There’s nothing like a product launch to crank a technology company’s content marketing machine into high gear. Product marketers often spend a great deal of their launch efforts creating or updating content like datasheets,...

How to Write a Outstanding Product Datasheet

B2B Sales, Buyer Research, Product Marketing

Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to make them more consumable and not just a...

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