Testimonials - Kim Gusta

Content Marketing and Original Research for Technology Companies

88% of B2B decision makers say an organization's thought leadership is important.

Source: Edelman research

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How to Drive Thought Leadership with B2B Tech Buyers Using Original Research

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Testimonials

Find out what my clients have to say about my content marketing and original research services:

“A great resource to maximize your content strategy”

“Kim is a great resource for any organization looking to maximize their content strategy to support demand marketing efforts. Prior to starting any project, Kim works to clearly define requirements, success measures, timelines, and budget. She understands the importance of quality content and its ability to drive measurable results for the business. I would recommend Kim in a heartbeat.”

–Marina Antestenis, Director of Demand Generation, Comcast

“Highly Effective Communicator”

“Kim is not only a fantastic writer, she adds enormous value to any project we give her.”

–Karissa Bailey, Veritas

“Outstanding Results”

“Kim didn’t just meet the results we wanted. She totally knocked it out of the park. “

–Michelle Burrows, Chief Marketing Officer, Serenova

“Understands the Bigger Picture”

“Kim’s grasp of technology makes her unique among marketing professionals. She understands the bigger picture and is especially adept at communicating products’ value.”

–Michael Grueber, Senior Product Manager, Symantec

“Kim is a consummate professional”

“Kim is a great business partner. She listens intently and she works hard to understand the business. In the end, the work she submits sounds like what you might have thought but it sounds a heck of a lot better! She is a consummate professional that quotes accurately, plays well with others, and gets the work done in the timeline she commits.”

–Madelyn Gengelbach, Principal, Market Tuning Group

Contact me for more information or to schedule a free 30-minute exploratory call.

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3 Great Examples of Original Research That Work

Content Strategy, Original Research

If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s interesting? Isn’t it just...

Creating Content for Each Stage of the Buyer’s Journey

B2B Sales, Sales Cycles

When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...

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