Content Marketing and Original Research for Technology Companies
Grab your prospects’ attention with original research
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Problem Solved: How to Fill Your 2021 Content Calendar with Original Research
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“A great resource to maximize your content strategy”
“Kim is a great resource for any organization looking to maximize their content strategy to support demand marketing efforts. Prior to starting any project, Kim works to clearly define requirements, success measures, timelines, and budget. She understands the importance of quality content and its ability to drive measurable results for the business. I would recommend Kim in a heartbeat.”
–Marina Antestenis, Director of Demand Generation, Comcast
“Highly Effective Communicator”
“Understands the Bigger Picture”
–Michael Grueber, Senior Product Manager, Symantec
“Kim is a consummate professional”
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When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...
If you're not using original research in your content marketing, make 2021 the year you start. Original research is survey-based research that’s designed to uncover captivating storylines and themes to create unique content that stands out. Original research is...