Content Marketing and Original Research for Technology Companies
Grab your prospects’ attention with original research
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Problem Solved: How to Fill Your 2021 Content Calendar with Original Research
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“A great resource to maximize your content strategy”
“Kim is a great resource for any organization looking to maximize their content strategy to support demand marketing efforts. Prior to starting any project, Kim works to clearly define requirements, success measures, timelines, and budget. She understands the importance of quality content and its ability to drive measurable results for the business. I would recommend Kim in a heartbeat.”
–Marina Antestenis, Director of Demand Generation, Comcast
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“Understands the Bigger Picture”
–Michael Grueber, Senior Product Manager, Symantec
“Kim is a consummate professional”
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There’s nothing like a product launch to crank a technology company’s content marketing machine into high gear. Product marketers often spend a great deal of their launch efforts creating or updating content like datasheets,...
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to make them more consumable and not just a...