I deliver copy and content that compels your buyers to take action.
Copywriting
In a world where content is a commodity, I help tech marketing leaders be strategic with their resources, so they have the right content at the right time for the right purpose.
I create smart, targeted content that generates leads and drives thought leadership.
With my unique background in the tech industry, including having worked as a product marketer and product manager, I have a lot of experience marketing to technology buyers.
I take great pride in my work and in building long-term relationships with my clients. In fact, clients often say my value goes far beyond just writing, because I:
- Have a “sixth sense understanding” of tech buyers’ motivations and challenges.
- Bring a fresh set of eyes to the table and contribute new ideas.
- Grab buyers’ attention with engaging content so they take the next step in the sales cycle.
- Help them stand out in crowded, competitive markets.
“I’ve worked with Kim for over eight years and have always ‘brought her along’ when I’ve moved to new companies. I value her ability to quickly pick up new technology and create content that satisfies my marketing goals. She’s my best writer, and I highly recommend her.”
Michelle Burrows
Chief Marketing Officer, Splashtop
“Kim can see the bigger business picture beyond just writing content. She always asks the right questions to uncover exactly what we’re trying to achieve, including really digging in to learn our business. As a result, her content drives engagement and gets our prospects to take action. We’ve worked together for several years, and I highly value our long-term partnership.”
Marina Antestenis
Vice President, Demand Generation, Splashtop
My Process
I have a well-honed process that I’ve developed after writing content for tech companies for over 12 years. Our engagement starts with a one-hour marketing kickoff call where I’ll ask you lots of questions about your target market, its problems, how you solve them, your differentiators, your sales process, your content marketing strategy, where the project fits within that strategy, and more.
Why do I need all this information? It goes back to my product marketing roots. The best product marketers understand their audience inside and out, and that’s my goal, too. I want to be able to put myself in your buyers’ shoes so I can create engaging content that really speaks to them. And it’s also helpful to understand where and how your project will fit inside your content plan.
Next, we’ll discuss your content project in depth, so I understand your objectives, audience, tone, and key themes. Once I have the information I need, I’ll start writing and send you drafts to review.
It’s my goal to make this process as streamlined as possible. In fact, some of the feedback I get from my clients includes that they enjoy collaborating with me. I make working together on even tough projects rewarding and fun, and they can consistently count on me to deliver their projects when I say I will.
“Kim is an awesome writer. She’s very versatile. She can write factual content and she’s also great at writing really fun content. I love that she can do it all.”
Jennifer Waite
Vice President, Product Marketing, Playvox
Are we a good match?
If you just want someone to crank out blog posts, then we’re probably not the best fit. I look for clients who want to build a long-term relationship and who consider content to be a high priority in their marketing plan—they have the budget to dedicate to content creation and they’re not afraid to try new ideas.
If you meet those criteria, let’s talk during a free 30-minute discovery call.