Content Marketing and Original Research for Technology Companies
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8 things I’ve learned after writing 100+ case studies…
1) Be prepared ahead of time with written interview questions. Send them to the interviewee in advance. 2) Listen far more than you talk when interviewing. 3) Give the interviewee your full attention and ask probing (yet gentle) follow-up questions. 4) Record and...
Polishing up Your Content Plan
My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I sewed curtains, and he laid molding. It was a...