Content Marketing and Original Research for Technology Companies
Get content that persuades your buyers to take the next step in the sales cycle.
Copywriting and Content Marketing
Need content that really resonates with your tech buyers? Break through the noise with persuasive, compelling content.
One the biggest challenges is creating content that your buyers really want to read. Get loads of data-driven, story-based content from original research.
I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...
In this episode, Michelle shares her insights for revitalizing a much loved 30-year-old brand, building high-performance teams, and being a continual learner.