88% of B2B decision makers say an organization's thought leadership is important.
Source: Edelman research
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How to Drive Thought Leadership with B2B Tech Buyers Using Original Research
Original Research and Content Marketing Samples
I work with technology clients around the world, from global enterprises to small startups. Regardless of their size or location, my goal is to develop marketing content that engages crazy-busy technology buyers, generates high-quality leads, and shortens sales cycles.
Here’s a selection of content I’ve created for clients. Want to see an example of something not listed here? Just ask – I’ve probably done it and have it in my portfolio.
Case Study Sample
I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...
In this episode, Michelle shares her insights for revitalizing a much loved 30-year-old brand, building high-performance teams, and being a continual learner.