Content Marketing and Original Research for Technology Companies
The Art of Tech Marketing Podcast
The Art of Tech Marketing podcast is all about showcasing smart, innovative and often unusual marketing strategies that are generating results.
Kim Gusta Marketing Blog
Build your content marketing strategy with expert tips, tricks, and actionable advice on the blog. Get real results in less time.
When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...
If you're not using original research in your content marketing, make 2021 the year you start. Original research is survey-based research that’s designed to uncover captivating storylines and themes to create unique content that stands out. Original research is...