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The Art of Tech Marketing Podcast

The Art of Tech Marketing podcast is all about showcasing smart, innovative and often unusual marketing strategies that are generating results.

Kim Gusta Marketing Blog

Build your content marketing strategy with expert tips, tricks, and actionable advice on the blog. Get real results in less time.



6 Tips for Interviewing Brilliant Technical SMEs

I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...