Rev up your 2021 Content Machine with Original Research

Content Marketing, Content Strategy, Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More

Product Launch Coming Up? Crank Your Content Marketing Machine into High Gear

Content Marketing, Content Strategy, Lead Generation

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How to Write a Outstanding Product Datasheet

B2B Sales, Buyer Research, Product Marketing

Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to...Read More

Kick off Your 2021 Content Marketing Plan with Two High ROI Content Ideas

Content Marketing, Content Strategy

If you’re running out of fresh content ideas for 2021, here are two concepts that will give you enough content to fill your pipeline through Q1 and beyond. Idea #1: 2021 Trends eBook One of my recommendations is to...Read More

The Value of Original Research to Your Content Marketing

Original Research

It’s true: it’s difficult to grab your prospects’ attention.  They’re crazy busy.  They’re flooded with content, most of which is dull and boring. They’re tired of reading the same stuff from every vendor in your industry. Every vendor in...Read More

How to Pull Goodies out of your Content Treasure Chest

Content Marketing

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off...Read More

How to Use Original Research to Create Thought-Provoking Content

Content Marketing

Create a Compelling and Interesting Research Report Conducting original research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed as flagship content,...Read More

11-Point Checklist for Hiring a B2B High-Tech Copywriter

Content Marketing

How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t...Read More

Why Your Copywriter Needs to be a Great Interviewer

Content Marketing, Content Rules

How to Unlock Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more.  What I quickly realized...Read More

6 Steps to Building a Successful Email Nurture Campaign [Case Study]

B2B Sales, Content Marketing, Lead Generation, Lead Nurturing, Qualified Sales

Are you using email campaigns to nurture your prospects until they’re ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very...Read More