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Tech Marketing Blog

How to Use Influencer Quotes to Amplify Your Original Research

Content Strategy, Original Research

amplify your research thought leadership
Original research is one of the most effective marketing strategies for technology companies to establish and reinforce thought leadership. In fact, a study by Orbit Media Studios found that 60% of marketers consider research reports to be effective thought...Read More

4 Steps to Mining Content Nuggets from Original Research

Content Marketing, Content Strategy, Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they...Read More

Rev up your 2021 Content Machine with Original Research

Content Marketing, Content Strategy, Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More

Product Launch Coming Up? Crank Your Content Marketing Machine into High Gear

Content Marketing, Content Strategy, Lead Generation

Kick Your Content Machine into High Gear for Your Product Launch
Read More

How to Write a Outstanding Product Datasheet

B2B Sales, Buyer Research, Product Marketing

Product Datasheet
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to...Read More

Kick off Your 2021 Content Marketing Plan with Two High ROI Content Ideas

Content Marketing, Content Strategy

With 2021 just around the corner, it’s time to start planning your content strategy for Q1
If you’re running out of fresh content ideas for 2021, here are two concepts that will give you enough content to fill your pipeline through Q1 and beyond. Idea #1: 2021 Trends eBook One of my recommendations is to...Read More

The Value of Original Research to Your Content Marketing

Original Research

Use original research to add value to your marketing
It’s true: it’s difficult to grab your prospects’ attention.  They’re crazy busy.  They’re flooded with content, most of which is dull and boring. They’re tired of reading the same stuff from every vendor in your industry. Every vendor in...Read More

How to Pull Goodies out of your Content Treasure Chest

Content Marketing

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off...Read More

How to Use Original Research to Create Thought-Provoking Content

Content Marketing

Create a Compelling and Interesting Research Report Conducting original research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed as flagship content,...Read More

11-Point Checklist for Hiring a B2B High-Tech Copywriter

Content Marketing

How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t...Read More

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