One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to...Read More
If you’re running out of fresh content ideas for 2021, here are two concepts that will give you enough content to fill your pipeline through Q1 and beyond. Idea #1: 2021 Trends eBook One of my recommendations is to...Read More
How to Unlock Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more. What I quickly realized...Read More
Are you using email campaigns to nurture your prospects until they’re ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very...Read More