Content Marketing and Original Research for Technology Companies
The Art of Tech Marketing Podcast
The Art of Tech Marketing podcast is all about showcasing smart, innovative and often unusual marketing strategies that are generating results.
Kim Gusta Marketing Blog
Build your content marketing strategy with expert tips, tricks, and actionable advice on the blog. Get real results in less time.
I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...
In this episode, Michelle shares her insights for revitalizing a much loved 30-year-old brand, building high-performance teams, and being a continual learner.