Polishing up Your Content Plan

by | Content Marketing, Content Strategy

My husband and I are remodeling a 2004 RV.

We tore out old, smelly carpet and donated ugly blue valances and furniture.

We spent three weeks painting to make the small space look bigger and laid laminate floors. I sewed curtains, and he laid molding. It was a time-consuming 2 ½ month job. And it’s paid off because it’s now a shiny, beautiful space.

polish up your content plan

Why am I telling you this? It reminds me of how we create and maintain content plans.

Now that we have only 1 month left in Q3, how is your plan holding up? Does it need a major remodel like retargeting content to specific personas? Are you re-using the same piece of content over and over? Are you tracking your results?

Yes, it’s hard when you’re busy, but polishing up your content plan will pay off in spades.


By the way…whenever you’re ready, here are some ways I can help you stand out the noisy tech market:

1) Grab a copy of my report on original research, which includes all the details on how to use original research to capture prospects’ mindshare. Download it here.

You’ll learn why marketers are getting so much value out of their original research, the steps in conducting an original research study, and you’ll get my 14×9 content grid that gives you 14 content ideas to fulfill nine different marketing strategies. Get it here.

2) Not ready for a full-blown original research project? Work directly with me to create a roadmap. There are a lot of details to running an original research study and creating content that gets results. I’ll work with you to create a roadmap plan that ensures you’ll get the biggest ROI when you’re ready to kick-off an original research project. Contact me, and I’ll get back to you with more details.