How to Drive Thought Leadership with B2B Tech Buyers Using Original Research

It’s difficult to get prospects’ attention, because…

They’re crazy busy
They’re flooded with content, most of which is dull and boring
They’re tired of reading the same stuff from every vendor in the tech industry

How do you create content that they really want to read and encourages them to take the next step in the sales cycle?

That’s where original research comes in.

Problem Solved: How to Fill Your 2021 Content Calendar with Original Research

Get the report now and learn how to stand out in a crowded market with original research.

This form collects information I’ll use to send you the free resource you requested and to keep you posted on valuable content marketing information for technology companies. All of my emails include an unsubscribe link, and I’ll never sell your contact information or spam you. You can choose to opt-out at any time.

See my privacy policy and terms and conditions.

LET'S CONNECT

8 things I’ve learned after writing 100+ case studies…

Case Studies

1) Be prepared ahead of time with written interview questions. Send them to the interviewee in advance. 2) Listen far more than you talk when interviewing. 3) Give the interviewee your full attention and ask probing (yet gentle) follow-up questions. 4) Record and...

Polishing up Your Content Plan

Content Marketing, Content Strategy

My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I sewed curtains, and he laid molding. It was a...

QUICK LINKS