Copywriting and Content Marketing for Technology Companies
Grab a free copy of my new report!
How to Drive Thought Leadership with B2B Tech Buyers Using Original Research
It’s difficult to get prospects’ attention, because…
- They’re crazy busy
- They’re flooded with content, most of which is dull and boring
- They’re tired of reading the same stuff from every vendor in the tech industry
How do you create content that they really want to read and encourages them to take the next step in the sales cycle?
That’s where original research comes in.
Get the report now and learn how to stand out in a crowded market with original research.
I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...
In this episode, Michelle shares her insights for revitalizing a much loved 30-year-old brand, building high-performance teams, and being a continual learner.