Content Marketing and Original Research for Technology Companies
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Kim Gusta Marketing
There’s nothing like a product launch to crank a technology company’s content marketing machine into high gear. Product marketers often spend a great deal of their launch efforts creating or updating content like datasheets,...
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to make them more consumable and not just a...