Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

(This post is a continuation of Part 1: Taming the Content Beast.) This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of new or existing content, you’ll save time...
Banning “Frankenspeak” from Technology Marketing

Banning “Frankenspeak” from Technology Marketing

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and...
3 Content Blunders that Technology Marketers Often Make

3 Content Blunders that Technology Marketers Often Make

Mistake #1: You don’t really know your audience. It doesn’t matter how great the writing, flashy the images, or clever the headline if the content you’re creating doesn’t resonate with your audience. Case in point: I often get calls from technology companies with...