5 Tech Companies with Great Blogs

5 Tech Companies with Great Blogs

These are all SaaS companies – some have a consumer audience; other focus on business to business. Check them out.  You might get some great ideas for your own blog. (From Sivan Cohen’s post at Mashable) 1. KISSmetrics KISSmetrics has an online...
An Event Just for High Tech Content Marketers

An Event Just for High Tech Content Marketers

I attended Content Marketing World last year and it was great. This year, though, they’ve added an additional one day event just for technology marketers called the Content Marketing World Technology Summit.  Consider going as all the big names in tech will...
Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of new or existing content, you will save time and optimize buyer impact with steady precision. Step 3: Create an...
Banning “Frankenspeak” from Technology Marketing

Banning “Frankenspeak” from Technology Marketing

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and...
5 Things the Best Technology Marketers Do Differently with Content

5 Things the Best Technology Marketers Do Differently with Content

There aren’t a lot of resources out there specifically aimed at technology marketing. If you browse content marketing websites you’ll probably find a lot of helpful advice – but it’s often for other industries. So I’m always excited to come across a meaty resource...