Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

Content Marketing, Content Strategy, Technology Marketing,

(This post is a continuation of Part 1: Taming the Content Beast.) This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of...Read More

Banning “Frankenspeak” from Technology Marketing

Content Marketing, Content Rules, Demand Generation, Product Marketing, Technology Marketing,

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and non-descriptive...Read More

3 Content Blunders that Technology Marketers Often Make

Content Marketing, Content Strategy, Technology Marketing,

Mistake #1: You don’t really know your audience. It doesn’t matter how great the writing, flashy the images, or clever the headline if the content you’re creating doesn’t resonate with your audience. Case in point: I often get calls...Read More