If you guess the complex purchase for both questions, you’re right. This information comes from Mindwave Research’s “Technology Advertising Planner” study. Although the findings are pretty intuitive, it’s helpful to technology marketers as it gives concrete...
MarketingProfs, the famous organization that offers superb training for marketers, recently asked me to create a version of my “Taming the Content Beast” webinar for their audience. I added some more content, updated tips and tricks, and presented it...
It’s an interesting wrinkle to the selling process – your prospects’ software developers will start taking a key role in the buying process says “Vendors Must Cater to Developers or Die” on UBM Tech. The general premise is that since software...
