My 18-year-old just dyed her hair blue and pink. I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market. “Beautifully Obnoxious” and “GoodDyeYoung” are brilliant terms to use...Read More
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to...Read More
Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”… I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and non-descriptive...Read More
