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Product Marketing

What B2B Marketers can Learn from “Beautifully Obnoxious” Marketing

B2B Sales, Content Marketing, Product Marketing

B2B Marketing
My 18-year-old just dyed her hair blue and pink. I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market. “Beautifully Obnoxious” and “GoodDyeYoung” are brilliant terms to use...Read More

How to Write a Outstanding Product Datasheet

B2B Sales, Buyer Research, Product Marketing

Product Datasheet
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to...Read More

Banning “Frankenspeak” from Technology Marketing

Content Marketing, Content Rules, Demand Generation, Product Marketing, Technology Marketing,

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and non-descriptive...Read More

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Here’s how to create a crisp, clear marketing strategy

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19 Battle-Tested Questions for Building a Marketing Foundation that WORKS

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