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Original Research

6 Tips for Interviewing Brilliant Technical SMEs

Original Research

SME Interview Tips
I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not...Read More

3 Great Examples of Original Research That Work

Content Strategy, Original Research

3 Great Content Ideas for Promoting Your Original Research
If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s...Read More

Kickoff Your 2021 Content Calendar with Original Research (with infographic)

Content Strategy, Original Research

plan an original research project
If you’re not using original research in your content marketing, make 2021 the year you start. Original research is survey-based research that’s designed to uncover captivating storylines and themes to create unique content that stands out. Original research is...Read More

How to Use Influencer Quotes to Amplify Your Original Research

Content Strategy, Original Research

amplify your research thought leadership
Original research is one of the most effective marketing strategies for technology companies to establish and reinforce thought leadership. In fact, a study by Orbit Media Studios found that 60% of marketers consider research reports to be effective thought...Read More

4 Steps to Mining Content Nuggets from Original Research

Content Marketing, Content Strategy, Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they...Read More

Rev up your 2021 Content Machine with Original Research

Content Marketing, Content Strategy, Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More

The Value of Original Research to Your Content Marketing

Original Research

Use original research to add value to your marketing
It’s true: it’s difficult to grab your prospects’ attention.  They’re crazy busy.  They’re flooded with content, most of which is dull and boring. They’re tired of reading the same stuff from every vendor in your industry. Every vendor in...Read More

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