4 Steps to Mining Content Nuggets from Original Research

4 Steps to Mining Content Nuggets from Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they can quote you on it),...
Rev up your 2021 Content Machine with Original Research

Rev up your 2021 Content Machine with Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff your competitors are putting...
The Value of Original Research to Your Content Marketing

The Value of Original Research to Your Content Marketing

It’s true: it’s difficult to grab your prospects’ attention.   They’re crazy busy.  They’re flooded with content, most of which is dull and boring. They’re tired of reading the same stuff from every vendor in your industry. Every vendor in the tech industry is...