3 Great Examples of Original Research That Work

3 Great Examples of Original Research That Work

If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s interesting? Isn’t it just...
How to Use Influencer Quotes to Amplify Your Original Research

How to Use Influencer Quotes to Amplify Your Original Research

 Original research is one of the most effective marketing strategies for technology companies to establish and reinforce thought leadership. In fact, a study by Orbit Media Studios found that 60% of marketers consider research reports to be effective thought...
4 Steps to Mining Content Nuggets from Original Research

4 Steps to Mining Content Nuggets from Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they can quote you on it),...
Rev up your 2021 Content Machine with Original Research

Rev up your 2021 Content Machine with Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff your competitors are putting...
The Value of Original Research to Your Content Marketing

The Value of Original Research to Your Content Marketing

It’s true: it’s difficult to grab your prospects’ attention.   They’re crazy busy.  They’re flooded with content, most of which is dull and boring. They’re tired of reading the same stuff from every vendor in your industry. Every vendor in the tech industry is...