There’s nothing like a product launch to crank a technology company’s content marketing machine into high gear. Product marketers often spend a great deal of their launch efforts creating or updating content like datasheets, website pages, PowerPoint presentations,...
Are you using email campaigns to nurture your prospects until they’re ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very successful email campaign that resulted in...
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