MarketingProfs, the famous organization that offers superb training for marketers, recently asked me to create a version of my “Taming the Content Beast” webinar for their audience. I added some more content, updated tips and tricks, and presented it...
It’s an interesting wrinkle to the selling process – your prospects’ software developers will start taking a key role in the buying process says “Vendors Must Cater to Developers or Die” on UBM Tech. The general premise is that since software...
Here’s a great report – The 2014 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites by Diana Huff and KoMarketing Associates. It answers many of those nagging questions you’ve probably always wondered about including what pieces of information buyers...
1. DEFINED PERSONAS FOR THEIR MAIN BUYERS. Michelle Burrows, former Vice President of Demand Generation and Marina Antestenis, Senior Director of Demand Generation, and their team worked hard to define their buyers and build in-depth personas for each one. That was...
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