“How to Tame the Content Beast” webinar for MarketingProfs

“How to Tame the Content Beast” webinar for MarketingProfs

MarketingProfs, the famous organization that offers superb training for marketers, recently asked me to create a version of my “Taming the Content Beast” webinar for their audience.  I added some more content, updated tips and tricks, and presented it...
Software Developers a Key Part of the Selling Process?

Software Developers a Key Part of the Selling Process?

It’s an interesting wrinkle to the selling process –  your prospects’ software developers will start taking a key role in the buying process says “Vendors Must Cater to Developers or Die” on UBM Tech. The general premise is that since software...