How Technology Marketers can Tame the Content Beast (Part 1)

Content Marketing, Content Rules, Content Strategy, Demand Generation

This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s...Read More

6 Steps to Creating “Snackable” Content

Case Studies, Content Marketing, Content Strategy, Demand Generation

Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information...Read More

Banning “Frankenspeak” from Technology Marketing

Content Marketing, Content Rules, Demand Generation, Product Marketing, Technology Marketing,

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and non-descriptive...Read More