How Technology Marketers can Tame the Content Beast (Part 1)

How Technology Marketers can Tame the Content Beast (Part 1)

This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s existing content arsenal. Step 1: Find...
Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

(This post is a continuation of Part 1: Taming the Content Beast.) This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of new or existing content, you’ll save time...
6 Steps to Creating “Snackable” Content

6 Steps to Creating “Snackable” Content

Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information and data points,...
How to Implement Effective Global Content Marketing [Book Review]

How to Implement Effective Global Content Marketing [Book Review]

With good processes in place, everyone has appropriate expectations and understands who’s doing what by when.  This is critical when you’re working across multiple time zones with different countries. But creating these processes can be a challenge, especially if...