How Technology Marketers can Tame the Content Beast (Part 1)

How Technology Marketers can Tame the Content Beast (Part 1)

This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s existing content arsenal. Step 1: Find...
Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

(This post is a continuation of Part 1: Taming the Content Beast.) This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of new or existing content, you’ll save time...
6 Steps to Creating “Snackable” Content

6 Steps to Creating “Snackable” Content

Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information and data points,...