Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

Content Marketing, Content Strategy, Technology Marketing,

(This post is a continuation of Part 1: Taming the Content Beast.) This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of...Read More

6 Steps to Creating “Snackable” Content

Case Studies, Content Marketing, Content Strategy, Demand Generation

Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information...Read More

5 Steps to Preventing Content Creation Overwhelm [Free Quick Reference Guide]

Content Marketing, Content Strategy

It’s necessary, to a large degree, in order to explain their complex solutions and what they can do for their customers. But for marketers, it can be overwhelming to create loads of high-quality content. Especially when it’s piled on...Read More

3 Content Blunders that Technology Marketers Often Make

Content Marketing, Content Strategy, Technology Marketing,

Mistake #1: You don’t really know your audience. It doesn’t matter how great the writing, flashy the images, or clever the headline if the content you’re creating doesn’t resonate with your audience. Case in point: I often get calls...Read More