There aren’t a lot of resources out there specifically aimed at technology marketing. If you browse content marketing websites you’ll probably find a lot of helpful advice – but it’s often for other industries. So I’m always excited to come across a meaty resource...
Mistake #1: You don’t really know your audience. It doesn’t matter how great the writing, flashy the images, or clever the headline if the content you’re creating doesn’t resonate with your audience. Case in point: I often get calls from technology companies with...
