If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s interesting? Isn’t it just...
If you’re not using original research in your content marketing, make 2021 the year you start. Original research is survey-based research that’s designed to uncover captivating storylines and themes to create unique content that stands out. Original research is...
Original research is one of the most effective marketing strategies for technology companies to establish and reinforce thought leadership. In fact, a study by Orbit Media Studios found that 60% of marketers consider research reports to be effective thought...
It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they can quote you on it),...
One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff your competitors are putting...
There’s nothing like a product launch to crank a technology company’s content marketing machine into high gear. Product marketers often spend a great deal of their launch efforts creating or updating content like datasheets, website pages, PowerPoint presentations,...
