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Content Strategy

How Iceland is using horses to inject humor into its content

Content Marketing, Content Strategy

Outhorse your email campaign
Is visiting Iceland on your bucket list? I recently crossed it off mine when my husband and I visited that beautiful country last month. I highly recommend traveling to the land of waterfalls, volcanos, glaciers, and adorable horses when...Read More

How to crush your next content plan

Content Marketing, Content Strategy

Tracking food strategy and support
I have started a new habit: tracking all the food I eat. I HATE food tracking and had lots of excuses in the past: It takes too long I can’t remember to do it consistently I don’t have a...Read More

Polishing up Your Content Plan

Content Marketing, Content Strategy

My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I...Read More

3 Great Examples of Original Research That Work

Content Strategy, Original Research

3 Great Content Ideas for Promoting Your Original Research
If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s...Read More

Kickoff Your 2021 Content Calendar with Original Research (with infographic)

Content Strategy, Original Research

plan an original research project
If you’re not using original research in your content marketing, make 2021 the year you start. Original research is survey-based research that’s designed to uncover captivating storylines and themes to create unique content that stands out. Original research is...Read More

How to Use Influencer Quotes to Amplify Your Original Research

Content Strategy, Original Research

amplify your research thought leadership
Original research is one of the most effective marketing strategies for technology companies to establish and reinforce thought leadership. In fact, a study by Orbit Media Studios found that 60% of marketers consider research reports to be effective thought...Read More

4 Steps to Mining Content Nuggets from Original Research

Content Marketing, Content Strategy, Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they...Read More

Rev up your 2021 Content Machine with Original Research

Content Marketing, Content Strategy, Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More

Product Launch Coming Up? Crank Your Content Marketing Machine into High Gear

Content Marketing, Content Strategy, Lead Generation

Kick Your Content Machine into High Gear for Your Product Launch
Read More

Kick off Your 2021 Content Marketing Plan with Two High ROI Content Ideas

Content Marketing, Content Strategy

With 2021 just around the corner, it’s time to start planning your content strategy for Q1
If you’re running out of fresh content ideas for 2021, here are two concepts that will give you enough content to fill your pipeline through Q1 and beyond. Idea #1: 2021 Trends eBook One of my recommendations is to...Read More
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