With 2021 just around the corner, it’s time to start planning your content strategy for Q1. But you’re likely overwhelmed with this year’s tasks such as generating leads, driving thought leadership, and managing a myriad of other marketing activities. Who has...
This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s existing content arsenal. Step 1: Find...
This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of new or existing content, you will save time and optimize buyer impact with steady precision. Step 3: Create an...
Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information and data points,...
With good processes in place, everyone has appropriate expectations and understands who’s doing what by when. This is critical when you’re working across multiple time zones with different countries. But creating these processes can be a challenge, especially if...
It’s necessary, to a large degree, in order to explain their complex solutions and what they can do for their customers. But for marketers, it can be overwhelming to create loads of high-quality content. Especially when it’s piled on top of an already very long to-do...
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