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Content Rules

Why Your Copywriter Needs to be a Great Interviewer

Content Marketing, Content Rules

How to Unlock Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more.  What I quickly realized...Read More

How Technology Marketers can Tame the Content Beast (Part 1)

Content Marketing, Content Rules, Content Strategy, Demand Generation

This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s...Read More

Banning “Frankenspeak” from Technology Marketing

Content Marketing, Content Rules, Demand Generation, Product Marketing, Technology Marketing,

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and non-descriptive...Read More

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Here’s how to create a crisp, clear marketing strategy

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