Banning “Frankenspeak” from Technology Marketing

Banning “Frankenspeak” from Technology Marketing

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and...
How to Implement Effective Global Content Marketing [Book Review]

How to Implement Effective Global Content Marketing [Book Review]

With good processes in place, everyone has appropriate expectations and understands who’s doing what by when.  This is critical when you’re working across multiple time zones with different countries. But creating these processes can be a challenge, especially if...
5 Things the Best Technology Marketers Do Differently with Content

5 Things the Best Technology Marketers Do Differently with Content

There aren’t a lot of resources out there specifically aimed at technology marketing. If you browse content marketing websites you’ll probably find a lot of helpful advice – but it’s often for other industries. So I’m always excited to come across a meaty resource...
3 Content Blunders that Technology Marketers Often Make

3 Content Blunders that Technology Marketers Often Make

Mistake #1: You don’t really know your audience. It doesn’t matter how great the writing, flashy the images, or clever the headline if the content you’re creating doesn’t resonate with your audience. Case in point: I often get calls from technology companies with...