How to Pull Goodies out of your Content Treasure Chest

How to Pull Goodies out of your Content Treasure Chest

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life (without...
How to Use Original Research to Create Thought-Provoking Content

How to Use Original Research to Create Thought-Provoking Content

Create a Compelling and Interesting Research Report Conducting original research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed...
11-Point Checklist for Hiring a B2B High-Tech Copywriter

11-Point Checklist for Hiring a B2B High-Tech Copywriter

How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t understand technology. Others were tech...
Why Your Copywriter Needs to be a Great Interviewer

Why Your Copywriter Needs to be a Great Interviewer

How to Unlock Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more.  What I quickly realized was...
How Technology Marketers can Tame the Content Beast (Part 1)

How Technology Marketers can Tame the Content Beast (Part 1)

This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s existing content arsenal. Step 1: Find...