11-Point Checklist for Hiring a B2B High-Tech Copywriter

11-Point Checklist for Hiring a B2B High-Tech Copywriter

High-Tech Industry Experience Do they quickly “get” your technology and understand how it benefits your buyers?Do they understand how to market and sell to technology buyers?Do they understand the typical technology sales process, including selling via direct sales,...
Why Your Copywriter Needs to be a Great Interviewer

Why Your Copywriter Needs to be a Great Interviewer

Unlocking Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more.  What I quickly realized was these...
An Event Just for High Tech Content Marketers

An Event Just for High Tech Content Marketers

I attended Content Marketing World last year and it was great. This year, though, they’ve added an additional one day event just for technology marketers called the Content Marketing World Technology Summit.  Consider going as all the big names in tech will...
“How to Tame the Content Beast” webinar for MarketingProfs

“How to Tame the Content Beast” webinar for MarketingProfs

MarketingProfs, the famous organization that offers superb training for marketers, recently asked me to create a version of my “Taming the Content Beast” webinar for their audience.  I added some more content, updated tips and tricks, and presented it...