What is the Biggest Lead Generation Challenge? I doubt this one is a surprise – the biggest challenge marketers report, by far, is generating high-quality leads followed by converting them into customers. Analysis: Getting quality leads vs. quantity, which I...
High-Tech Industry Experience Do they quickly “get” your technology and understand how it benefits your buyers?Do they understand how to market and sell to technology buyers?Do they understand the typical technology sales process, including selling via direct sales,...
Unlocking Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more. What I quickly realized was these...
If you guess the complex purchase for both questions, you’re right. This information comes from Mindwave Research’s “Technology Advertising Planner” study. Although the findings are pretty intuitive, it’s helpful to technology marketers as it gives concrete...
I attended Content Marketing World last year and it was great. This year, though, they’ve added an additional one day event just for technology marketers called the Content Marketing World Technology Summit. Consider going as all the big names in tech will...
MarketingProfs, the famous organization that offers superb training for marketers, recently asked me to create a version of my “Taming the Content Beast” webinar for their audience. I added some more content, updated tips and tricks, and presented it...
