Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life (without...
Create a Compelling and Interesting Research Report Conducting original research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed...
How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t understand technology. Others were tech...
How to Unlock Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more. What I quickly realized was...
Are you using email campaigns to nurture your prospects until they’re ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very successful email campaign that resulted in...
This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s existing content arsenal. Step 1: Find...
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