4 Steps to Mining Content Nuggets from Original Research

4 Steps to Mining Content Nuggets from Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they can quote you on it),...
Rev up your 2021 Content Machine with Original Research

Rev up your 2021 Content Machine with Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff your competitors are putting...
How to Pull Goodies out of your Content Treasure Chest

How to Pull Goodies out of your Content Treasure Chest

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life (without...
How to Use Original Research to Create Thought-Provoking Content

How to Use Original Research to Create Thought-Provoking Content

Create a Compelling and Interesting Research Report Conducting original research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed...