How to crush your next content plan

Content Marketing, Content Strategy

I have started a new habit: tracking all the food I eat. I HATE food tracking and had lots of excuses in the past: It takes too long I can’t remember to do it consistently I don’t have a...Read More

Polishing up Your Content Plan

Content Marketing, Content Strategy

My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I...Read More

What B2B Marketers can Learn from “Beautifully Obnoxious” Marketing

B2B Sales, Content Marketing, Product Marketing

My 18-year-old just dyed her hair blue and pink. I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market. “Beautifully Obnoxious” and “GoodDyeYoung” are brilliant terms to use...Read More

4 Steps to Mining Content Nuggets from Original Research

Content Marketing, Content Strategy, Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they...Read More

Rev up your 2021 Content Machine with Original Research

Content Marketing, Content Strategy, Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More

Product Launch Coming Up? Crank Your Content Marketing Machine into High Gear

Content Marketing, Content Strategy, Lead Generation

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Kick off Your 2021 Content Marketing Plan with Two High ROI Content Ideas

Content Marketing, Content Strategy

If you’re running out of fresh content ideas for 2021, here are two concepts that will give you enough content to fill your pipeline through Q1 and beyond. Idea #1: 2021 Trends eBook One of my recommendations is to...Read More

How to Pull Goodies out of your Content Treasure Chest

Content Marketing

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off...Read More

How to Use Original Research to Create Thought-Provoking Content

Content Marketing

Create a Compelling and Interesting Research Report Conducting original research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed as flagship content,...Read More

11-Point Checklist for Hiring a B2B High-Tech Copywriter

Content Marketing

How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t...Read More