With 2021 just around the corner, it’s time to start planning your content strategy for Q1. But you’re likely overwhelmed with this year’s tasks such as generating leads, driving thought leadership, and managing a myriad of other marketing activities. Who has...
Totango, a customer engagement company, conducted an informal study where they signed up for 10 software companies’ trial offers and sat back to see how well each company followed up with them. (See the entire article: “Software Trials Abound, But Marketing Management...
Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life (without...
Create a Compelling and Interesting Research Report Conducting custom research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed as...
How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t understand technology. Others were tech...
