Are You Wasting Your Trialware Leads?

Are You Wasting Your Trialware Leads?

Totango, a customer engagement company, conducted an informal study where they signed up for 10 software companies’ trial offers and sat back to see how well each company followed up with them. (See the entire article: “Software Trials Abound, But Marketing Management...
How to Pull Goodies out of your Content Treasure Chest

How to Pull Goodies out of your Content Treasure Chest

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life (without...

2019 State of B2B Content Marketing Report

What does it take to get in front of your prospects with content? It’s as simple as putting their informational needs before your sales goals. Simple, yet sage, advice. Get the latest on how companies reach their prospects by reviewing the latest research on...
How to Use Custom Research to Create Thought-Provoking Content

How to Use Custom Research to Create Thought-Provoking Content

Create a Compelling and Interesting Research Report Conducting custom research is a popular method for technology companies to create interesting content that’s useful to a variety of audience including customers, prospects, and media. It’s often viewed as...
11-Point Checklist for Hiring a B2B High-Tech Copywriter

11-Point Checklist for Hiring a B2B High-Tech Copywriter

How to Find the Right Copywriter with a Minimum of Headaches Back in my corporate days, I hired copywriters. And I quickly learned that it wasn’t that easy to find the right one. Some were great writers but didn’t understand technology. Others were tech...