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Content Marketing

Why MSU’ing (Making Stuff Up) is Sinking Your Marketing

Buyer Research, Content Marketing, Sales Cycles

Why MSU’ing (Making Stuff Up) is Sinking Your Marketing
In my opinion, one of the biggest challenges tech marketers struggle with is really understanding what content is most helpful to their buyers. In a vacuum, most resort to MSU’ing or Making Stuff Up, and it’s one of the...Read More

How Iceland is using horses to inject humor into its content

Content Marketing, Content Strategy

Outhorse your email campaign
Is visiting Iceland on your bucket list? I recently crossed it off mine when my husband and I visited that beautiful country last month. I highly recommend traveling to the land of waterfalls, volcanos, glaciers, and adorable horses when...Read More

How to crush your next content plan

Content Marketing, Content Strategy

Tracking food strategy and support
I have started a new habit: tracking all the food I eat. I HATE food tracking and had lots of excuses in the past: It takes too long I can’t remember to do it consistently I don’t have a...Read More

Polishing up Your Content Plan

Content Marketing, Content Strategy

My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I...Read More

What B2B Marketers can Learn from “Beautifully Obnoxious” Marketing

B2B Sales, Content Marketing, Product Marketing

B2B Marketing
My 18-year-old just dyed her hair blue and pink. I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market. “Beautifully Obnoxious” and “GoodDyeYoung” are brilliant terms to use...Read More

4 Steps to Mining Content Nuggets from Original Research

Content Marketing, Content Strategy, Original Research

It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they...Read More

Rev up your 2021 Content Machine with Original Research

Content Marketing, Content Strategy, Original Research

One of the biggest challenges my clients struggle with is creating fresh content. It’s a resource-intensive process to constantly think up new ideas for interesting content that will engage your buyers and not sound like all the same stuff...Read More

Product Launch Coming Up? Crank Your Content Marketing Machine into High Gear

Content Marketing, Content Strategy, Lead Generation

Kick Your Content Machine into High Gear for Your Product Launch
Read More

Kick off Your 2021 Content Marketing Plan with Two High ROI Content Ideas

Content Marketing, Content Strategy

With 2021 just around the corner, it’s time to start planning your content strategy for Q1
If you’re running out of fresh content ideas for 2021, here are two concepts that will give you enough content to fill your pipeline through Q1 and beyond. Idea #1: 2021 Trends eBook One of my recommendations is to...Read More

How to Pull Goodies out of your Content Treasure Chest

Content Marketing

Keeping up with content creation is tough and time-consuming, so here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off...Read More
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