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Case Studies

8 things I’ve learned after writing 100+ case studies…

Case Studies

8 things I've learned from writing 100s of case studies
1) Be prepared ahead of time with written interview questions. Send them to the interviewee in advance. 2) Listen far more than you talk when interviewing. 3) Give the interviewee your full attention and ask probing (yet gentle) follow-up...Read More

6 Steps to Creating “Snackable” Content

Case Studies, Content Marketing, Content Strategy, Demand Generation

Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information...Read More

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Here’s how to create a crisp, clear marketing strategy

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