Here’s a great report – The 2014 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites by Diana Huff and KoMarketing Associates. It answers many of those nagging questions you’ve probably always wondered about including what pieces of information buyers...
1. DEFINED PERSONAS FOR THEIR MAIN BUYERS. Michelle Burrows, former Vice President of Demand Generation and Marina Antestenis, Senior Director of Demand Generation, and their team worked hard to define their buyers and build in-depth personas for each one. That was...
With good processes in place, everyone has appropriate expectations and understands who’s doing what by when. This is critical when you’re working across multiple time zones with different countries. But creating these processes can be a challenge, especially if...
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