Is Your Website Helping (or Hindering) B2B Sales?

Is Your Website Helping (or Hindering) B2B Sales?

Here’s a great report – The 2014 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites by Diana Huff and KoMarketing Associates. It answers many of those nagging questions you’ve probably always wondered about including what pieces of information buyers...
How to Implement Effective Global Content Marketing [Book Review]

How to Implement Effective Global Content Marketing [Book Review]

With good processes in place, everyone has appropriate expectations and understands who’s doing what by when.  This is critical when you’re working across multiple time zones with different countries. But creating these processes can be a challenge, especially if...