When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...
Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to make them more consumable and not just a...
Are you using email campaigns to nurture your prospects until they’re ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very successful email campaign that resulted in...
With good processes in place, everyone has appropriate expectations and understands who’s doing what by when. This is critical when you’re working across multiple time zones with different countries. But creating these processes can be a challenge, especially if...
![6 Steps to Building a Successful Email Nurture Campaign [Case Study]](https://kimgusta.com/wp-content/uploads/2019/03/6-Steps-to-Building-a-Successful-Email-Nurture-Campaign-Case-Study-Lady_and_email_at_sign.jpg)
![How to Implement Effective Global Content Marketing [Book Review]](https://kimgusta.com/wp-content/uploads/2019/03/How-to-Implement-Effective-Global-Content-Marketing-Book-Review-Global-Content_marketing_book.jpg)