What B2B Marketers can Learn from “Beautifully Obnoxious” Marketing

B2B Sales, Content Marketing, Product Marketing

My 18-year-old just dyed her hair blue and pink. I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market. “Beautifully Obnoxious” and “GoodDyeYoung” are brilliant terms to use...Read More

Creating Content for Each Stage of the Buyer’s Journey

B2B Sales, Sales Cycles

When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why...Read More

How to Write a Outstanding Product Datasheet

B2B Sales, Buyer Research, Product Marketing

Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to...Read More

6 Steps to Building a Successful Email Nurture Campaign [Case Study]

B2B Sales, Content Marketing, Lead Generation, Lead Nurturing, Qualified Sales

Are you using email campaigns to nurture your prospects until they’re ready to buy? Campaigns that are created with thoughtful care can have great results. Here are the six steps a client and I used to devise a very...Read More