Content Marketing and Original Research for Technology Companies
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Problem Solved: How to Fill Your 2021 Content Calendar with Original Research
Original research is one of the most effective marketing strategies for technology companies to establish and reinforce thought leadership. In fact, a study by Orbit Media Studios found that 60% of marketers consider research reports to be effective thought...
It’s hard to create great content–especially content that aligns with your marketing goals. Original research is probably the best content gold mine there is for technology marketers. After all, it’s unique (no one else can claim it, but they can quote you on it),...