Content Marketing and Original Research for Technology Companies
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88% of B2B decision makers say an organization's thought leadership is important.
Source: Edelman research
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How to Drive Thought Leadership with B2B Tech Buyers Using Original Research
My 18-year-old just dyed her hair blue and pink.I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market."Beautifully Obnoxious" and "GoodDyeYoung" are brilliant terms to use when marketing to teens. They don't...
I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...