Content Marketing and Original Research for Technology Companies
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88% of B2B decision makers say an organization's thought leadership is important.
Source: Edelman research
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How to Drive Thought Leadership with B2B Tech Buyers Using Original Research
If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s interesting? Isn’t it just...
When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...