An Event Just for High Tech Content Marketers

I attended Content Marketing World last year and it was great. This year, though, they’ve added an additional one day event just for technology marketers called the Content Marketing World Technology Summit.  Consider going as all the big names in tech will...

“How to Tame the Content Beast” webinar for MarketingProfs

MarketingProfs, the famous organization that offers superb training for marketers, recently asked me to create a version of my “Taming the Content Beast” webinar for their audience.  I added some more content, updated tips and tricks, and presented it...

Software Developers a Key Part of the Selling Process?

It’s an interesting wrinkle to the selling process –  your prospects’ software developers will start taking a key role in the buying process says “Vendors Must Cater to Developers or Die” on UBM Tech. The general premise is that since software...

Is Your Website Helping (or Hindering) B2B Sales?

Here’s a great report – The 2014 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites by Diana Huff and KoMarketing Associates. It answers many of those nagging questions you’ve probably always wondered about including what pieces of information buyers...

How Technology Marketers can Tame the Content Beast (Part 1)

This post is the first of a three-part series describing five steps to help you tame the content beast with consistency and purpose. I’ll begin with steps 1 and 2 by focusing on your buyer’s perspective and your organization’s existing content arsenal. Step 1: Find...

Taming the Content Beast and Avoiding Content Overwhelm (Part 2)

This month, I shift my focus to the topic of thoughtful planning with Steps 3 and 4. By building an editorial calendar and maximizing the scalability of new or existing content, you will save time and optimize buyer impact with steady precision. Step 3: Create an...

Getting a Handle on Content Overwhelm (Part 3)

To meet deadlines and creativity challenges, it’s imperative to leverage existing expertise and to work back from sales and buying cycles. In Step 5, I discuss content ideas to save time and maximize customer impact. Step 5: Borrow/Ask/Steal for Content Ideas The...

6 Steps to Creating “Snackable” Content [Case Study]

Many of my clients ask me to take long papers and research reports and turn them into something more “bite-size” for demand generation purposes. The challenge with longer reports is that, although they’re filled with loads of interesting information and data points,...

Banning “Frankenspeak” from Technology Marketing

Our industry’s marketing is littered with squishy terms like “robust”, “revolutionary”, “next generation”…  I’m sure you can add to this list, and perhaps you’re shifting uncomfortably because you (along with me) are guilty of using these stilted and...