Copywriting and Content Marketing for Technology Companies

2019 State of B2B Content Marketing Report

What does it take to get in front of your prospects with content? It's as simple as putting their informational needs before your sales goals. Simple, yet sage, advice. Get the latest on how companies reach their prospects by reviewing the latest research on content...

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Are You Wasting Your Trialware Leads?

Totango, a customer engagement company, conducted an informal study where they signed up for 10 software companies’ trial offers and sat back to see how well each company followed up with them. (See the entire article: “Software...