Totango, a customer engagement company, recently conducted an informal study where they signed up for 10 software companies’ trial offers and sat back to see how well each company followed up with them. (See the entire article: “Software Trials Abound, But Marketing...
Source: http://marketing.techweb.com/infographics/
These are all SaaS companies – some have a consumer audience; other focus on business to business. Check them out. You might get some great ideas for your own blog. (From Sivan Cohen’s post at Mashable) 1. KISSmetrics KISSmetrics has an online...
But keeping up with content creation is tough and time-consuming. So here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life...
Source: MarketingProfs & Content Marketing Institute Go here to download the entire report
Design Your Research In a recent article, UBM Tech Research Director, Amy Doherty, provides a few best practices for content marketing research campaigns: Focus on research that addresses your prospects’ needs. Think about your prospects’ problems and...
What is the Biggest Lead Generation Challenge? I doubt this one is a surprise – the biggest challenge marketers report, by far, is generating high-quality leads followed by converting them into customers. Analysis: Getting quality leads vs. quantity, which I...
High-Tech Industry Experience Do they quickly “get” your technology and understand how it benefits your buyers?Do they understand how to market and sell to technology buyers?Do they understand the typical technology sales process, including selling via direct sales,...
Unlocking Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more. What I quickly realized was these...
If you guess the complex purchase for both questions, you’re right. This information comes from Mindwave Research’s “Technology Advertising Planner” study. Although the findings are pretty intuitive, it’s helpful to technology marketers as it gives concrete...
Recent Comments