SaaS Marketers: Are You Wasting Your Trialware Leads?

Totango, a customer engagement company, recently conducted an informal study where they signed up for 10 software companies’ trial offers and sat back to see how well each company followed up with them. (See the entire article: “Software Trials Abound, But Marketing...

5 Tech Companies with Great Blogs

These are all SaaS companies – some have a consumer audience; other focus on business to business. Check them out.  You might get some great ideas for your own blog. (From Sivan Cohen’s post at Mashable) 1. KISSmetrics KISSmetrics has an online...

How to Pull Goodies out of your Content Treasure Chest

But keeping up with content creation is tough and time-consuming. So here are some specific ideas on how you can re-use common types of content you may already have. Think of it as going through a treasure chest, dusting off the goodies, and giving them new life...

Using Custom Research to Create Thought-Provoking Content

Design Your Research In a recent article, UBM Tech Research Director, Amy Doherty, provides a few best practices for content marketing research campaigns: Focus on research that addresses your prospects’ needs. Think about your prospects’ problems and...

11-Point Checklist for Hiring a B2B High-Tech Copywriter

High-Tech Industry Experience Do they quickly “get” your technology and understand how it benefits your buyers?Do they understand how to market and sell to technology buyers?Do they understand the typical technology sales process, including selling via direct sales,...

Why Your Copywriter Needs to be a Great Interviewer

Unlocking Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more.  What I quickly realized was these...