Copywriting and Content Marketing for Technology Companies
88% of B2B decision makers say an organization's thought leadership is important.
Source: Edelman research
Download my free guide:
How to Drive Thought Leadership with B2B Tech Buyers Using Original Research
About Kim Gusta, Copywriter for Technology Companies
I was one of those college kids who didn’t know what I wanted to do with my life. I graduated from the University of Michigan with a BA in English and Honors Sociology and the big question of “What’s next?”
Fortunately, I landed a job with a small software company focused on the newspaper industry. I traveled to newspapers throughout the U.S. and Canada, installing the software and training the staff. It was a pretty technically intense position for a kid with English and Sociology degrees. I wasn’t sure, at the time, that it was a good fit for me, but I was insanely excited to get paid to travel so I forged ahead bravely and decided to see what happened.
Technology + Marketing = My Ideal Career
I spent quite a few years in corporate product marketing, and I consider myself really fortunate to have that background as it’s been a huge boon to me as a copywriter. The best product marketers are fanatical about really understanding their target market inside and out. It’s very important to me that I understand my clients’ customers well, too, before I ever start writing so I ask lots of questions about their market, prospects, selling cycle, challenges, and more.
A Different Kind of Copywriter
I also used to hire copywriters in my corporate days, and I found that many left a lot to be desired. They couldn’t grasp the technology (lots of glazed eyeballs) nor did they understand how to actually market to technology buyers (who are a unique bunch).
Sensing a market opportunity, in 2009, I launched my copywriting business so I could combine my writing skills with my love for technology marketing. Today I create content for Comcast, NICE CXone, Playvox, Malwarebytes, and other well-known tech companies.
Find out more about me.
Connect with me on LinkedIn.
Contact me for more information about my copywriting and content marketing services or to schedule a free 30-minute exploratory call.
If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s interesting? Isn’t it just...
When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...