Technology + Marketing = My Ideal Career 

Turns out that first job was a very good fit.  I discovered that I’m really good at working with software, and I love it.  Eventually, I also figured out that I really love marketing, so I went back to school and got an MBA in Marketing. That launched my career path into both marketing and tech, and I’ve never looked back.   

Before I started my business, I spent quite a few years in product management, product marketing, and corporate marketing at tech companies of all sizes. I consider myself really fortunate to have a product marketing background especially, as it’s been a huge boon to me as a content marketer and copywriter. The best product marketers are fanatical about really understanding their target market inside and out.  It’s very important to me that I understand my clients’ customers well, too, before I ever start creating a content strategy or writing so I ask lots of questions about their market, prospects, selling cycle, challenges, and more. 

A Different Kind of Copywriter 

I also used to hire copywriters in my corporate days, and I found that many left a lot to be desired. They couldn’t grasp the technology (lots of glazed eyeballs) nor did they understand how to actually market to technology buyers (who are a unique bunch).   

Sensing a market opportunity, in 2009, I launched my business so I could combine my marketing strategy and writing skills with my love for technology marketing. Today I create content for Comcast, Huntress, Splashtop, NICE CXone, Playvox, Malwarebytes, and other well-known tech companies. 

Find out more about me.

Connect with me on LinkedIn.

Contact me for more information about my copywriting and content marketing services or to schedule a free 30-minute exploratory call.