Copywriting and Content Marketing for Technology Companies

88% of B2B decision makers say an organization's thought leadership is important.

Source: Edelman research

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How to Drive Thought Leadership with B2B Tech Buyers Using Original Research

About Kim Gusta, Copywriter for Technology Companies 

I was one of those college kids who didn’t know what I wanted to do with my life. I graduated from the University of Michigan with a BA in English and Honors Sociology and the big question of “What’s next?”  

Fortunately, I landed a job with a small software company focused on the newspaper industry. I traveled to newspapers throughout the U.S. and Canada, installing the software and training the staff.  It was a pretty technically intense position for a kid with English and Sociology degrees. I wasn’t sure, at the time, that it was a good fit for me, but I was insanely excited to get paid to travel so I forged ahead bravely and decided to see what happened. 

Technology + Marketing = My Ideal Career 

Turns out that first job was a very good fit.  I discovered that I’m really good at working with software, and I love it.  Eventually, I also figured out that I really love marketing, so I went back to school and got an MBA in Marketing. That launched my career path into both marketing and tech, and I’ve never looked back.   

I spent quite a few years in corporate product marketing, and I consider myself really fortunate to have that background as it’s been a huge boon to me as a copywriter. The best product marketers are fanatical about really understanding their target market inside and out.  It’s very important to me that I understand my clients’ customers well, too, before I ever start writing so I ask lots of questions about their market, prospects, selling cycle, challenges, and more. 

A Different Kind of Copywriter 

I also used to hire copywriters in my corporate days, and I found that many left a lot to be desired. They couldn’t grasp the technology (lots of glazed eyeballs) nor did they understand how to actually market to technology buyers (who are a unique bunch).   

Sensing a market opportunity, in 2009, I launched my copywriting business so I could combine my writing skills with my love for technology marketing. Today I create content for Comcast, NICE CXone, Playvox, Malwarebytes, and other well-known tech companies. 

Find out more about me.

Connect with me on LinkedIn.

Contact me for more information about my copywriting and content marketing services or to schedule a free 30-minute exploratory call.