How to Write a Kick-Butt Product Datasheet

How to Write a Kick-Butt Product Datasheet

Product datasheets are a checklist item in the technology industry; your buyers expect you to have them (or, at the very least, your sales team does). But does anyone really read them? And, more importantly, what can we do to make them more consumable and not just a...
The Value of Original Research to Your Content Marketing

The Value of Original Research to Your Content Marketing

It’s true: it’s difficult to grab your prospects’ attention.   They’re crazy busy.  They’re flooded with content, most of which is dull and boring. They’re tired of reading the same stuff from every vendor in your industry. Every vendor in the tech industry is...
Are You Wasting Your Trialware Leads?

Are You Wasting Your Trialware Leads?

Totango, a customer engagement company, conducted an informal study where they signed up for 10 software companies’ trial offers and sat back to see how well each company followed up with them. (See the entire article: “Software Trials Abound, But Marketing Management...