8 things I’ve learned after writing 100+ case studies…

8 things I’ve learned after writing 100+ case studies…

1) Be prepared ahead of time with written interview questions. Send them to the interviewee in advance. 2) Listen far more than you talk when interviewing. 3) Give the interviewee your full attention and ask probing (yet gentle) follow-up questions. 4) Record and...
Polishing up Your Content Plan

Polishing up Your Content Plan

My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I sewed curtains, and he laid molding. It was a...
6 Tips for Interviewing Brilliant Technical SMEs

6 Tips for Interviewing Brilliant Technical SMEs

I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...
How to be a Strategic CMO with Michelle Burrows

How to be a Strategic CMO with Michelle Burrows

Whether you’re already a CMO or aspire to be, you’ll get plenty of strategic insights from my podcast guest, Michelle Burrows, CMO at Procare Solutions, a technology company that develops solutions for child care centers. In this episode, Michelle shares her insights...