In my opinion, one of the biggest challenges tech marketers struggle with is really understanding what content is most helpful to their buyers. In a vacuum, most resort to MSU’ing or Making Stuff Up, and it’s one of the...Read More
Is visiting Iceland on your bucket list? I recently crossed it off mine when my husband and I visited that beautiful country last month. I highly recommend traveling to the land of waterfalls, volcanos, glaciers, and adorable horses when...Read More
I have started a new habit: tracking all the food I eat. I HATE food tracking and had lots of excuses in the past: It takes too long I can’t remember to do it consistently I don’t have a...Read More
My husband and I are remodeling a 2004 RV. We tore out old, smelly carpet and donated ugly blue valances and furniture. We spent three weeks painting to make the small space look bigger and laid laminate floors. I...Read More
My 18-year-old just dyed her hair blue and pink. I dug the hair color boxes out of the wastebasket and was struck by how well this company targets their market. “Beautifully Obnoxious” and “GoodDyeYoung” are brilliant terms to use...Read More
If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s...Read More
If you’re not using original research in your content marketing, make 2021 the year you start. Original research is survey-based research that’s designed to uncover captivating storylines and themes to create unique content that stands out. Original research is...Read More