6 Tips for Interviewing Brilliant Technical SMEs

6 Tips for Interviewing Brilliant Technical SMEs

I’m often asked to interview SMEs (subject matter experts) to gather information to write a client’s content. The SME might be a quiet software engineer or a very technical product manager. Some are easy to talk with; others not so much. It’s my job to (gently) pull...
How to be a Strategic CMO with Michelle Burrows

How to be a Strategic CMO with Michelle Burrows

Whether you’re already a CMO or aspire to be, you’ll get plenty of strategic insights from my podcast guest, Michelle Burrows, CMO at Procare Solutions, a technology company that develops solutions for child care centers. In this episode, Michelle shares her insights...
3 Great Examples of Original Research That Work

3 Great Examples of Original Research That Work

If you’re looking for a content idea that’s newsworthy, engages readers, and establishes you as an expert in your industry, consider original research. But you might be wondering, how do you share your original research in a way that’s interesting? Isn’t it just...
Creating Content for Each Stage of the Buyer’s Journey

Creating Content for Each Stage of the Buyer’s Journey

When selling to technology buyers, content is key. Contacting the buyers directly and pitching a sale isn’t going to win them over. Instead, effective content marketing will guide them through the buying cycle to arrive at your solution. Why It’s Tough to Sell to...