Using Custom Research to Create Thought-Provoking Content

Design Your Research In a recent article, UBM Tech Research Director, Amy Doherty, provides a few best practices for content marketing research campaigns: Focus on research that addresses your prospects’ needs. Think about your prospects’ problems and...

11-Point Checklist for Hiring a B2B High-Tech Copywriter

High-Tech Industry Experience Do they quickly “get” your technology and understand how it benefits your buyers?Do they understand how to market and sell to technology buyers?Do they understand the typical technology sales process, including selling via direct sales,...

Why Your Copywriter Needs to be a Great Interviewer

Unlocking Brilliant Insights from Subject Matter Experts During my time in high-tech corporate marketing, I often needed to interview product managers or engineers in order to create messaging documents, white papers, and more.  What I quickly realized was these...