Why work with me?
In a world where content is often viewed as a commodity, I help tech marketing leaders be strategic and smart with their resources, so they have the right content at the right time for the right purpose.
Not every content marketer or copywriter understands how to do that.
Here’s why I’m different:
I’m a technology industry veteran.
Before I started my business, I spent 15 years in the technology industry working in various areas, such as product management, product marketing, and corporate marketing. I understand the nuances of the tech industry and how to market to busy buyers. This deep experience means I create content strategies and deliverables that produce better results.
I’m a strategic thinker and collaborator.
When you’re so close to an issue, it’s easy to have blind spots when it comes to strategizing new approaches. I’m a creative thinker with an MBA in marketing who sees the big picture and thinks beyond a single content deliverable. I look at your initiative with a fresh set of eyes – I’ll bring new ideas to the table and suggest inventive ways to approach your challenges.
I add value that goes beyond content creation.
The marketing leaders I help say it’s a no-brainer to work with me because I make their jobs easy by adding value that goes far beyond content creation. I work with their teams to brainstorm creative approaches to lead generation, thought leadership, new product introductions, repositioning, messaging, and more. In fact, my clients consider me to be a trusted business partner, which is perhaps why my average client’s tenure with me is 5.3 years.
I’ve been in your shoes; you can count on me.
I understand your pressures and the intensity of the tech industry. I understand what you’re looking for in a content marketer and writer because I hired writers during my corporate career. Dependability is very important to me; I run my business the way I wish many of the freelancers I hired would have run theirs.
I want to deeply understand your buyers and business.
As a former product marketer, I understand the need to deeply understand your target buyer inside and out, and I’ll put in the time to understand your business. I conduct a one-hour market overview call with all new clients to peel back the layers in order to understand your target buyer, their problems, your solutions, your sales and marketing processes, and more.
My clients appreciate that I take the time to thoroughly learn about their market. I put myself in their buyers’ shoes and create content that compels them to take the next step in the sales cycle.
More about me
I was one of those college kids who didn’t know what I wanted to do with my life. I graduated from the University of Michigan with BAs in English and Sociology and the classic question: “What’s next?”
Fortunately, I landed a job with a small software company focused on the newspaper industry. I traveled to newspapers throughout the U.S. and Canada, installing the software and training the staff. It was a pretty technically intense position for a kid with a liberal arts degree. I wasn’t sure that it was a good fit for me. But I was insanely excited to get paid to travel, so I forged ahead to see what would happen.
Turns out that first job was a very good fit. I discovered that I love working with technology. Eventually, I also figured out that I really love marketing, so I went back to school and got an MBA. That launched my career path into both marketing and tech, and I’ve never looked back.
Before I started my business, I worked in product management, product marketing, and corporate marketing at tech companies of all sizes. I consider myself especially fortunate to have a product marketing background, as it’s been a huge boon to me as a strategic content marketer and copywriter.
The best product marketers are fanatical about really understanding their target market inside and out. That’s why it’s so important to me that I deeply understand your customers. My clients appreciate that I take the time to thoroughly know their market so I can put myself in their buyers’ shoes and create strategies and content that truly resonate.
I launched my business so I could combine my marketing strategy and writing skills with my love for technology marketing. Today, I create content for Comcast Business, Huntress, Splashtop, NICE CXone, Playvox, Malwarebytes, and other well-known technology companies.
Are you ready to work with a content marketer and writer who gets the bigger picture?
Are you ready to get real results with your content marketing?
Contact me and let’s see whether we’re a fit.