Hi, I’m Kim Gusta, and I’m a content marketer and B2B copywriter specifically focused on the technology industry. I create content that simplifies complex technologies, engages technology buyers, and shortens sales cycles.
Before I became a freelance copywriter, I worked for 15 years in corporate and product marketing at startup and large global software companies. I developed demand generation campaigns, messaging, and go-to-market strategies for multi-million dollar technology products. Now, as a freelance copywriter, I create persuasive, compelling content for clients like Symantec, inContact, Brocade, BMC and others.
What does this mean for you? I get technology buyers in a way most copywriters and content marketers don't. I have a deep understanding of technology solutions and what it takes to motivate buyers to say yes.
Technology buyers are inundated with promotional messages from lots of companies like yours. it's fair to say they're a bit jaded from it all. I help my clients break through the noise with persuasive, compelling content that speaks to buyers in their language and clearly describes how you solve their problems. The result is they'll feel like you get them, too.
I used to hire copywriters back in my corporate days, so I can relate if you're having a tough time finding an excellent writer who also understands technology.
I've been working with cutting-edge technologies all my career so I have a strong base to build upon. I pick up new technologies quickly and understand the nuances that need to be communicated to your buyer.
I also have a strong strategic marketing background which means I'll ask you lots of questions to understand the bigger picture. What are your goals? Where does this content piece fit into your sales cycle? What key problems does it need to solve for your buyer? How will your sales team use it?
My goal is to get a complete picture of your buyer and what you're trying to achieve before I ever start writing. The result is content that engages your buyer and moves them to take action. (And I never miss deadlines. Ever. )
My clients call me regularly to create acquisition or nurture email campaigns, eBooks, white papers, website copy updates, landing pages and more. I love building relationships with them and helping them meet their goals with compelling, engaging content.
Most technology companies tend to create content as a one-off tactic - they don't think about it as part of a larger strategy. My product marketing and demand generation background helps me build content strategies and tactics for technology buyers.
Perhaps you have an overwhelming list of content deliverables for your next product launch (I can relate - as a veteran of many product launches, I've been there myself). I'll help you determine which deliverables will best resonate with your buyers and create them for you. Or perhaps you need to nurture leads that are languishing in your database. Check out my package for creating a lead nurturing strategy and the content that supports it.
Ready to talk about how I might help you? Let's chat in a no-obligation, informal call.
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'Understands the Bigger Picture'"Kim's grasp of technology makes her unique among marketing professionals. She understands the bigger picture and is especially adept at communicating products' value."