Why You Should Consider Me

I’m a technology marketing expert. I’ve spent a good portion of my career (15 years to be exact) in the technology industry doing marketing for startups, small software companies, and security software leader, Symantec. I’ve developed innovative messaging and materials for multi-million dollar product lines that competed in crowded markets.

I “get” technology. A marketer in the technology industry really can’t be successful if they don’t understand your technology and the benefits it brings your target audience. Early in my career, I worked as a quality assurance tester, software installation consultant, and a product manager. This experience helps me pick up the nuances of technical products quickly and understand how your product solves your target buyers’ challenges.

I’ve marketed to a wide range of technology buyers. I’ve created content strategies for a broad range of decision makers and influencers - from high-level, ROI-driven content for C-level executives, to technical marketing pieces for software developers, to very non-technical materials for family practice doctors. I understand how to craft content and strategies that speak to your technology buyers’ concerns and paint a compelling story for your product.

I strongly believe in buyer-focused marketing. The most effective marketing addresses your buyer’s priorities and challenges. That means I’ll want to deeply understand your buyer before I create any marketing, otherwise your money and time are wasted. If you don’t have in-depth knowledge of your buyers, I can help.

I understand the bigger business picture. Content strategies should always be tied to goals and measured with metrics. I’ll work with you to develop strategies that achieve the results you want.

I can complement your existing team, or I can be a solo act. I can help your team develop an outstanding content strategy they can implement themselves, or I can work alongside them on an ongoing basis. I can also act as a one-woman virtual marketing department.

What I Can Do For You

If you need a content marketing expert who can quickly get up-to-speed on your technology, understand your product’s compelling benefits, and create content marketing strategies that engage your market, contact me. I understand how to create content that raises awareness, educates your buyer, shortens sales cycles, and closes deals.