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Kim Gusta

Why Kim?

Persuasive content that engages your technology buyers

Hi, I’m Kim Gusta, and I’m a content marketer and B2B copywriter specifically focused on the technology industry. I create content that simplifies complex technologies, engages technology buyers, and shortens sales cycles.

Before I became a freelance copywriter, I worked for 15 years in corporate and product marketing at startup and large global software companies. I developed demand generation campaigns, messaging, and go-to-market strategies for multi-million dollar technology products. Now, as a freelance copywriter, I create persuasive, compelling content for clients like Symantec, inContact, Brocade, BMC and others.

What does this mean for you? I get technology buyers in a way most copywriters and content marketers don't. I have a deep understanding of technology solutions and what it takes to motivate buyers to say yes.

Technology buyers are inundated with promotional messages from lots of companies like yours. it's fair to say they're a bit jaded from it all. I help my clients break through the noise with persuasive, compelling content that speaks to buyers in their language and clearly describes how you solve their problems. The result is they'll feel like you get them, too.

What Makes Me Different

If you're looking for a copywriter:

I used to hire copywriters back in my corporate days, so I can relate if you're having a tough time finding an excellent writer who also understands technology.

I've been working with cutting-edge technologies all my career so I have a strong base to build upon. I pick up new technologies quickly and understand the nuances that need to be communicated to your buyer.

I also have a strong strategic marketing background which means I'll ask you lots of questions to understand the bigger picture. What are your goals? Where does this content piece fit into your sales cycle? What key problems does it need to solve for your buyer? How will your sales team use it?

My goal is to get a complete picture of your buyer and what you're trying to achieve before I ever start writing. The result is content that engages your buyer and moves them to take action. (And I never miss deadlines. Ever. )

My clients call me regularly to create acquisition or nurture email campaigns, eBooks, white papers, website copy updates, landing pages and more. I love building relationships with them and helping them meet their goals with compelling, engaging content.

Learn more about my Copywriting services and view my Portfolio»

If you're looking for a content marketer:

Most technology companies tend to create content as a one-off tactic - they don't think about it as part of a larger strategy.  My product marketing and demand generation background helps me build content strategies and tactics for technology buyers.

Perhaps you have an overwhelming list of content deliverables for your next product launch (I can relate - as a veteran of many product launches, I've been there myself).  I'll help you determine which deliverables will best resonate with your buyers and create them for you. Or perhaps you need to nurture leads that are languishing in your database. Check out my package for creating a lead nurturing strategy and the content that supports it.

Learn more about my Content Marketing Packages»

Learn more about my Content Marketing Consulting Services»

What will you get by working with me?

  • Hard-working content that speaks to your buyer. The most effective marketing addresses your buyer’s priorities and challenges. I’ve created content strategies for a broad range of technology buyers – including C-level executives, IT administrators, software developers, small business owners and more. I understand how to create content that speaks to your buyers’ concerns.
  • Achievement of your business goals. Content strategies should always be tied to goals, like generating more high-quality leads or raising awareness among buyers, and measured with metrics. I’ll work with you to develop content strategies that achieve the results you want.
  • Complement your existing team or work as a solo act. I can help your team develop an outstanding content strategy they can implement themselves, or I can work alongside them on an ongoing basis. I can also act as a virtual marketing department.
  • An experienced technology marketer. I have an MBA in Marketing, and I spent my entire corporate career in the technology industry doing marketing for startups, small software companies, and global software companies. I’ve developed innovative strategies and content for multi-million dollar product lines that competed in crowded markets.  I’ve also worked with tight budgets which necessitated creative thinking in order to get my audience’s attention.

Ready to talk about how I might help you? Let's chat in a no-obligation, informal call. 

Kim Gusta on LinkedIn

Free Discovery session

Ready to learn more or get started?

  • First, browse my frequently asked questions to learn how I work with clients.
  • Then let’s chat about your content challenges in a free, no obligation 30 minute telephone or Skype call.

Featured Clients

Symantec




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What Clients Say ...

'Outstanding Results'

"Kim didn't just meet the results we wanted. She totally knocked it out of the park. "
—MICHELLE BURROWS, FORMER VP, DEMAND GENERATION, INCONTACT