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Copywriting for Technology Companies

Powerful copywriting that gets results

It can be a challenging to find a copywriter who understands the unique aspects of the technology industry, its buyers, the bigger business picture, and writes well. I’ve spent over 15 years in technology marketing, and I understand how to write copy that’s powerful, impactful, and engages technology buyers.

Technologies I've written marketing copy for include:

  • Security and cyber security software including data loss prevention, advanced threat protection, malware and more
  • Backup and archiving
  • Contact center/help desk 
  • Cloud technologies
  • Data centers
  • Server and software virtualization
  • Software-defined networking (SDN) and Ethernet fabrics
  • Mobile device management
  • Big data and analytics
  • IT service management
  • Client/server/asset management
  • Software deployment
  • Developer SDKs
  • Programming languages and more

I understand how technologies work and the nuances that need to be communicated to your buyer.

Content I create includes:

  • White papers and eBooks
  • Email campaigns including acquisition and nurture emails (Read this case study to learn how the emails I wrote for a client's lead nurture campaign beat industry averages)
  • Market research reports
  • Success stories/case studies
  • Brochures and datasheets
  • Blog posts
  • Web copy and landing pages optimized for SEO 
  • Sales tools for direct and channel sales teams including sales guides, cheat sheets, telemarketing scripts and more
  • Newsletters (My team can handle project management, copywriting, design, and production.)

11 Tough Questions for hiring a copywriter

11pt Checklist DownloadGreat Writing  Just Isn't Enough.

Find the right technology copywriter with this free checklist.

What Clients Say ...

‘Valuable Marketing Strategist’

"Kim's product marketing expertise makes her a valuable strategist, and she has the technical experience to implement the project successfully."

Free Discovery session

Ready to learn more or get started?

  • First, browse my frequently asked questions to learn how I work with clients.
  • Then let’s chat about your content challenges in a free, no obligation 30 minute telephone or Skype call.