Companies entering new markets or those trying to build awareness for their products or services. This is also a good package for companies that need help standing out in a crowded, competitive market.
PowerContent can be a key tool in building thought leadership. The goal of this package is to give your audience (which could be prospects, the media, customers, etc.) powerful content that helps establish you as a thought leader in their minds. To do that, we’ll create a strategy and customized content for educating your market and sharing information about common problems/issues they experience.
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Conducting original research that’s timely and useful to your market is a great strategy for getting attention and developing a reputation as a thought leader. Matrix42, a global software company, used this approach by running a simple and inexpensive survey at CeBIT, a large international tradeshow, on a timely topic related to Microsoft’s newest release of Windows. We created a report that was easy-to-read and highlighted the most news-worthy results. Matrix42 sent the report to media outlets, and it created lots of buzz across the Web. They were frequently quoted in online news sources as an expert plus it generated the highest number of leads ever in their North American market.
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Lots of different types of content can be used – what’s more relevant is the message each piece of content conveys. For instance, we’ll want to understand your goals and your audience well. Next we’ll determine the message we want to communicate to establish thought leadership and then decide which types of content would work best. Perhaps your goals include being quoted often in the media. We might recommend conducting an original research study at an upcoming industry trade show and writing a meaty report with the results that is distributed to media outlets.
The content plan details the specific content I'll utilize for each target audience. For instance, based on your goals, I may recommend creating a series of short articles on how solutions like yours solve buyers’ pain points. Or perhaps I’ll recommend hosting a webcast on a thought-provoking topic. I’ll ask for your input and feedback as I create the plan so the final result satisfies your goals.
Establishing thought leadership isn’t a quick, one-time marketing campaign - it’s an ongoing process. So creating original content, or re-creating existing content into new, compelling formats, is a must. I’ll setup an initial campaign to create and disseminate content for a time period you specify – like three months. I can also be retained on a monthly basis to continue creating content for your thought leadership campaign, if you wish.
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I'm an experienced B2B technology marketer who creates content that gets results.
'Most Effective Program We've Ever Done'"We hired Kim to raise awareness and generate leads. Results: the most effective lead generation program for the U.S. we had ever done as a company. Kim knows what she's doing and is a pleasure to work with."