Starting at $2695
Companies launching a product that need high-impact content.
High-value content for product launches is critical for building awareness and giving your sales team tools that help them sell. I'll create a strategy for your launch’s content PLUS create 2-5 pieces of powerful content of your choice. And it’ll be ready by launch time - guaranteed.
This package can be tailored to different goals like raising awareness, generating leads, or giving your sales team or partners enablement tools that educate them about your offering and help them successfully sell.
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Click for a Product Launch Success Story
Product launches at global security software company Symantec are often multi-month events with lots of content deliverables and big deadlines. For a recent launch, a Symantec Product Marketing Manager had a long to-do list, but absolutely no time in his busy schedule to get it done. I was called in to help manage the launch and develop key pieces of content under tight deadlines.
My first step was creating an internal product messaging document that clearly described the product’s value propositions and key messages. This document was an important tool in helping educate others internally on the launch’s key themes. I also developed internal sales tools, like cheat sheets and PowerPoint presentations, for training the Sales team and wrote datasheets and FAQs for the external audience. I participated in weekly launch project meetings and worked with other Symantec teams to review materials. The result was a launch that hit its deadlines with market-ready content.
Click for Package's Frequently Asked Questions
The content launch plan details the specific content I'll utilize for each target audience in each stage of your sales cycle. For instance, based on your buyers’ information needs, I may recommend creating a blog series on how you solve your buyers’ pain points. Or perhaps a buyer’s guide for those considering a competitor’s solution. I’ll ask for your input and feedback as I create the plan so the final result satisfies your launch goals.
No, we can take your existing content and re-create it into new formats. A blog post, for instance, could become an educational article. Or an engaging PowerPoint slide might be re-created into an infographic. We can review your existing content and assess how it could take life in new formats.
Possibly, depending on your launch goals and if you already have high-quality content I can utilize. Six weeks is about the minimum amount of time I need to understand your buyer, assess your current content, develop a content launch plan, and create the content deliverables. An ideal timeframe for engaging me would be 8-12 weeks prior to product launch.
Too much content is just as bad as too little – it’s tough to manage, maintain, and prospects can be turned off if they have to dig through lots of content to find answers to their questions.
I'll take a step back and ask “What content will be the most high-value for your audience?” I’ll carefully assess what content will be most useful and create a plan for developing and distributing it. Every piece of content should earn its keep – otherwise, it’s a burden to your marketing team and it confuses your audience.
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I'm an experienced B2B technology marketer who creates content that gets results.
‘Valuable Marketing Strategist’"Kim's product marketing expertise makes her a valuable strategist, and she has the technical experience to implement the project successfully."