Looking for content marketing guidance, insight, or ideas? Here are some helpful resources:
This case study describes how inContact, a cloud provider for contact centers, uses high-touch lead nurturing to turn over high-quality leads to their Sales team and increase revenues. The nurture emails I wrote also performed very well - open rates were 18% above the industry average and click-through rates were 38% above industry average.
I wrote this article for Pragmatic Marketing’s newsletter. It discusses how the B2B buying cycle has changed, because buyers are spending more time online researching solutions before they reach out to your company. At the end is information on how to download my Buyer/Content Matrix which you can use to target buyers with appropriate content.
Citrix invited me to present this webcast on how to use content to generate great leads. We had a phenomenal response – 1700 registrants and 690 attendees. At the end of the recording, you can download a Cheat Sheet that summarizes the topics I covered plus two content marketing templates you can customize.
This presentation covers how tame the ravenous content beast so you can create content that's powerful, compelling, and meets your business goals. See below for my additional free resources for taming your content beast.
Download my free resources for Taming the Content Beast here: www.kimgusta.com/tamethebeast
Just getting started with lead nurturing and marketing automation or considering it? Here’s a great series from MarketingProfs that leads you through the steps.
If you need help with content creation or planning a lead nurturing strategy, contact me. I’ve written high-performing lead nurturing campaigns for many high tech companies.
Want cool ideas for smart content? Sign up for my monthly newsletter and get my free report "How to Make Your Content a Strategic Marketing Weapon".