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Copywriting for Technology Companies

Powerful copywriting that gets results

It can be a challenging to find a copywriter who understands the unique aspects of the technology industry, its buyers, the bigger business picture, and writes well. I’ve spent over 15 years in technology marketing, and I understand how to write copy that’s powerful, impactful, and engages technology buyers.

Technologies I've written marketing copy for include:

  • Security and cyber security software including data loss prevention, advanced threat protection, malware and more
  • Backup and archiving
  • Contact center/help desk 
  • Cloud technologies
  • Data centers
  • Server and software virtualization
  • Software-defined networking (SDN) and Ethernet fabrics
  • Mobile device management
  • Big data and analytics
  • IT service management
  • Client/server/asset management
  • Software deployment
  • Developer SDKs
  • Programming languages and more

I understand how technologies work and the nuances that need to be communicated to your buyer.

Content I create includes:

  • White papers and eBooks
  • Email campaigns including acquisition and nurture emails (Read this case study to learn how the emails I wrote for a client's lead nurture campaign beat industry averages)
  • Market research reports
  • Success stories/case studies
  • Brochures and datasheets
  • Blog posts
  • Web copy and landing pages optimized for SEO 
  • Sales tools for direct and channel sales teams including sales guides, cheat sheets, telemarketing scripts and more
  • Newsletters (My team can handle project management, copywriting, design, and production.)

11 Tough Questions for hiring a copywriter

11pt Checklist DownloadGreat Writing  Just Isn't Enough.

Find the right technology copywriter with this free checklist.

What Clients Say ...

'Understands the Bigger Picture'

"Kim's grasp of technology makes her unique among marketing professionals. She understands the bigger picture and is especially adept at communicating products' value."
—MICHAEL GRUEBER, SENIOR PRODUCT MANAGER, SYMANTEC

Free Discovery session

Ready to learn more or get started?

  • First, browse my frequently asked questions to learn how I work with clients.
  • Then let’s chat about your content challenges in a free, no obligation 30 minute telephone or Skype call.