Content Marketing Infographic

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Summarize Content Marketing in One Graphic?  Yes, It’s Possible.

Here’s a cool graphic from Eloqua and JESS3 that, quite simply, explains the how and what of content marketing. Have someone who doesn’t really get content marketing in your organization? Maybe they’re a visual-kind-of-person? Run this by them.

I love the first buying stage which is “Bored at Work.”  How would you build content for that prospect?