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PowerContent Blog

Category:  Content Marketing  Content Strategy  Demand Generation  Case Studies  

Are you ever stuck for ideas when it comes to content? You’re not alone! This is part of a series of articles highlighting how one of my technology clients solved a real content challenge with an innovative solution.  You’ll get actionable advice that will hopefully spur ideas for your own content. 

The concept of "snackable" content is that it's to-the-point, visually interesting, and focuses squarely on your prospects' challenges. Here's how I worked with my client, Brocade, to transform a meaty research report full of interesting insights and data into a snackable guide that's perfect for demand gen purposes. 

 

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Category:  Content Marketing  Lead Nurturing  Technology Marketing  B2B Sales  Lead Generation  Sales Cycles  Content Strategy  Product Marketing  Case Studies  

There's lots of information about content marketing out there, but it's a bit harder to find resources that directly apply to or are helpful to technology marketers. Since marketing technology is relatively unique, I've created a list called "Best Content Marketing Resources for Technology Marketers" on List.ly.

Please read it, share your opinions on the resources, and add your own favorites to the list so it continues to evolve into a useful resource.


Category:  Content Marketing  B2B Sales  Content Strategy  Case Studies  

I get some variation of this question every time I do a presentation or webinar, so I know many folks struggle with it. Whether you’re marketing a data center, insurance industry, or mortgage titles - every business, no matter how seemingly mundane, has something to say that its buyers want to hear. 

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Category:  Content Marketing  Technology Marketing  B2B Sales  Sales Cycles  Buyer Research  Case Studies  

If you’ve read my blog, you likely know I am a HUGE advocate of regularly interviewing customers or prospects.  Here is a real-life example of the outstanding benefits companies can reap if they regularly converse with their customers.

 

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