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PowerContent Blog

Thursday, May 5, 2016
Category:  Content Marketing  Technology Marketing  B2B Sales  Content Strategy  Content Rules  
Do the best technology marketers know something their peers don't when it comes to creating effective content?
Maybe. This study from the Content Marketing Institute illustrates what separates effective content marketers from the rest.
 
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Monday, September 22, 2014
Category:  Content Marketing  Technology Marketing  Content Rules  Product Marketing  Demand Generation  

Join my cause to write like a human - not a robot

The words “engaging and interesting” don’t normally occur in the same sentence as “technology marketing.”  I think we’ll all admit, the vast majority of technology marketing content is really quite dull. Now why is that? Yes, we’re marketing complex products and our audience might be techie folks, but still. Why can’t we be more like B2C companies that make commodities like paper towels sound compelling?

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Tuesday, July 8, 2014
Category:  Content Marketing  Content Strategy  Content Rules  Demand Generation  

High-value content shows your company really understands your buyers’ needs, challenges, and responsibilities. But how do you balance the time required for customer-centric content against the volume of content you create day-to-day?

 

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Friday, June 7, 2013
Category:  Content Marketing  Content Rules  

You may think a copywriter focuses mostly on writing, which is certainly true, but interviewing is really the linchpin that helps the writer get the information they need to write persuasive, compelling copy.

 

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Thursday, October 25, 2012
Category:  Content Marketing  Technology Marketing  Content Strategy  Content Rules  

If you're feeling overwhelmed by content creation demands, check out these resources that will help you tame the content beast.


Thursday, October 25, 2012
Category:  Content Marketing  Technology Marketing  Content Strategy  Content Rules  

Are you feeling overwhelmed by content these days?
Believe me, you’re not alone.

I talk to companies who are creating LOTS of content, because that’s what the marketing gurus recommend.  And then there are marketers who give up because it’s too much of a burden.

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Monday, May 2, 2011
Category:  Content Marketing  Content Rules  Book Reviews  

I’m an avid reader of business books, but truthfully, I don’t find many that are helpful and offer up unique ideas I haven’t heard elsewhere. Many seem to be filled with fluffy strategies that aren’t relevant to my situation – well-defined tactics are often missing.

Here’s a book that really delivers outstanding strategies AND tactics: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman. If you want a book that clearly defines HOW to use content marketing with unique ideas, then you should read this. It’s a worthwhile time investment from the very beginning.

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