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The words “engaging and interesting” don’t normally occur in the same sentence as “technology marketing.” I think we’ll all admit, the vast majority of technology marketing content is really quite dull. Now why is that? Yes, we’re marketing complex products and our audience might be techie folks, but still. Why can’t we be more like B2C companies that make commodities like paper towels sound compelling?
High-value content shows your company really understands your buyers’ needs, challenges, and responsibilities. But how do you balance the time required for customer-centric content against the volume of content you create day-to-day?
You may think a copywriter focuses mostly on writing, which is certainly true, but interviewing is really the linchpin that helps the writer get the information they need to write persuasive, compelling copy.
If you're feeling overwhelmed by content creation demands, check out these resources that will help you tame the content beast.
Are you feeling overwhelmed by content these days?
Believe me, you’re not alone.
I talk to companies who are creating LOTS of content, because that’s what the marketing gurus recommend. And then there are marketers who give up because it’s too much of a burden.
I’m an avid reader of business books, but truthfully, I don’t find many that are helpful and offer up unique ideas I haven’t heard elsewhere. Many seem to be filled with fluffy strategies that aren’t relevant to my situation – well-defined tactics are often missing.
Here’s a book that really delivers outstanding strategies AND tactics: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman. If you want a book that clearly defines HOW to use content marketing with unique ideas, then you should read this. It’s a worthwhile time investment from the very beginning.
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Find the right technology copywriter with this free checklist.