By Kim Gusta
I love a good research report. For marketers, it’s the closest we come to having a crystal ball that gives us relatively concrete answers about nebulous subjects like buyer behavior. One of the areas where I see many of my clients have long conversations with their colleagues is their websites. Should we put our address in the footer? Should social media sharing buttons be located near every case study link? Will long contact forms turn our buyers off?
Here’s a great report – The 2014 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites by Diana Huff and KoMarketing Associates. It answers many of those nagging questions you’ve probably always wondered about including what pieces of information buyers say are the most critical for your site to contain and what plays a less important role in their buying decision.
Download the report here (no registration required)
A few highlights I found interesting:
This is a great report - well-written, and summarized with important action steps you can take today. Download it here.
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