Technology Content Marketing Blog
20 Great Technology Marketing Blogs for 2012
I’m proud to say this blog is #18 on the list
One of the best things you can do for your technology marketing career is expose yourself regularly to cutting-edge ideas from other, like-minded professionals. The Web makes this an easy thing to do with all content out there today. The problem is finding good, relevant stuff.
Enter CTOs on the Move’s 20 Must-Follow Technology Marketing Blogs for 2012 I’m honored this blog was chosen as #18 as there are some blogs on the list I...
More..Great Content Marketing Questions and Answers
I recently did a webinar for Citrix GoToMeeting on the “5 Keys to Using Content for More Effective Lead Generation.”
We had great response – 1700 registrants and 690 attendees. Obviously, this is a topic you all want to know more about. So I took some of the most popular questions I was asked and answered them here. If you’d like to listen to the webinar, go here to access the recording.
My company serves lots of buyers in many industries. How do I create content for all of them...
Why Content Marketing Needs to be on Product Marketing’s Radar
When it comes to content – planning it, creating it, using it – Product Marketing’s role is often unclear. In many organizations, the role of content creator and planner is the Marketing Communications team. They handle outbound marketing execution, and hence, take the lead in content creation and distribution.
But given that Product Marketing is often a key business owner for a particular product or service, and probably cares a good deal about how their product is being marketed to...
More..Leads: Quality Wins Over Quantity Every Time
Monday 9 am. The Sales VP is drumming his fingers on your desk demanding more leads for his team.
You have two choices:
1. Fire off an email offer to your entire database.
2. Calmly explain the advantages of quality over quantity.
I’d take #2.
If you’ve been in Marketing for awhile, you likely were schooled in “the more leads, the better” theory.
Wherever the names came from was fine. Whatever likelihood they had of buying your product was irrelevant. Let the Sales team weed...
More..Let Buyers Move at Their Own Pace
Don’t Scare the “Bejeezus” Out of Them with Aggressive Sales Tactics
It’s true: buyers want your marketing information. What they don’t want is your sales pitch.
They don’t want cold calls, or your Sales team bothering them just because they downloaded a white paper. It’s a sure turnoff in the sales process and could easily lead them to drop your company from their research.
Ardath Albee’s blog post “The Payoff for B2B Content Marketing is Movement”
sums this up well....
More..