Kim Gusta Marketing

Helping High Tech Companies
Engage Technology Buyers

505-244-7278 .(JavaScript must be enabled to view this email address)

About Kim

Kim Gusta Pictures
Having spent her entire career in marketing and technical roles in the high tech industry, Kim has worked with a wide range of technology companies including start-ups, mid-size, and large enterprises.

Prior to forming her business, Kim spent thirteen years in various product marketing roles, including Senior Product Marketing Manager at Symantec where she created go-to-market strategies and managed product launches for multi-million dollar product lines. She also built a successful partner marketing program for the Symantec Developer Program. Previously, she worked in product marketing at Altiris and Wise Solutions.

Kim’s marketing background is complemented by her early career experiences as a product manager, software consultant, and quality assurance engineer. Her clients often comment her ability to quickly grasp and communicate a technical product’s value to their target market is a great asset.

She served as Vice President of Programming for the New Mexico American Marketing Association (NMAMA) from 2009-11. She was voted the 2009 Member of the Year by her NMAMA peers and guided the chapter to winning the national 2010 Best Overall Programming Award. She is also a member of the WriterGals and the New Mexico Technology Council.

Kim attended Pragmatic Marketing’s product management and product marketing classes and incorporates their buyer focus into all of her marketing work. She holds an M.B.A. in marketing from Michigan State University and a B.A. in English Literature and Honors Sociology from The University of Michigan.

   
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